We are committed to making Pure Outfits usable for everyone. The store aims to meet WCAG 2.1 AA guidelines covering keyboard navigation, sufficient colour contrast, descriptive alt text, and clear focus states.

If you encounter a page, product, or checkout step that is difficult to use with assistive technology, please email hello@pureoutfits.com with the URL and a short description. We treat accessibility issues as bugs and prioritise fixes.

Ongoing work: improving form labels on checkout, adding alt text on all jersey detail shots, and supporting full keyboard operation of the cart drawer.

Last reviewed 20 May 2026.